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Antoniopebra
19 Nov 2024 - 10:58 am
Накрутка поведенческих факторов
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Если ты когда-нибудь задумывался, почему твой сайт где-то на задворках Яндекса, а не сияет на первой странице, то ты по адресу. Сегодня мы разберемся, как раскрутить сайт в Яндексе, чем SEO для Яндекса отличается от Google, и что за загадочные поведенческие факторы все обсуждают. Поехали!
Чем SEO для Яндекса отличается от Google?
Давай начнем с того, что Яндекс и Google — это как два разных мира со своими правилами игры. Представь, что это как играть в футбол и в американский футбол: мяч вроде есть, но правила разные.
1. Региональность
Яндекс очень любит локальный контент. Если ты в Новосибирске, то Яндекс покажет тебе сайты из Новосибирска.
Google более глобален и не так сильно зациклен на региональности.
2. Поведенческие факторы
Яндекс обращает внимание на то, как пользователи взаимодействуют с твоим сайтом: сколько времени проводят, сколько страниц просматривают и т.д.
Google тоже смотрит на это, но не настолько фанатично.
3. Ссылочное ранжирование
Яндекс более скептически относится к количеству ссылок и больше ценит их качество.
Google любит, когда на тебя ссылаются все и вся, но тоже ценит качество.
4. Анализ контента
Яндекс уделяет больше внимания морфологии русского языка и лучше понимает сложные конструкции.
Google может иногда «спотыкаться» на наших падежах и склонениях.
Что такое поведенческие факторы?
А теперь к загадочным поведенческим факторам. Это как твой сайт ведет себя на первом свидании с пользователем. Если все круто — будет второе свидание (и хорошие позиции в выдаче).
Основные поведенческие факторы:
Время на сайте: сколько пользователь тусит на твоем сайте.
Глубина просмотра: сколько страниц он посмотрел.
Показатель отказов: ушел ли он сразу или задержался.
Возвраты на сайт: возвращаются ли пользователи снова.
Floydsit
19 Nov 2024 - 09:53 am
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19 Nov 2024 - 09:37 am
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Michaelvet
19 Nov 2024 - 04:32 am
Groundbreaking telescope reveals first piece of new cosmic map
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Greetings, earthlings! I’m Jackie Wattles, and I’m thrilled to be a new name bringing awe to your inbox.
I’ve covered space exploration for nearly a decade at CNN, and there has never been a more exciting time to follow space and science discoveries. As researchers push forward to explore and understand the cosmos, advancements in technology are sparking rapid developments in rocketry, astronomical observatories and a multitude of scientific instruments.
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Look no further than the missions racing to unlock dark matter and the mysterious force known as dark energy, both so named precisely because science has yet to explain these phenomena.
Astronomers have never detected dark matter, but they believe it makes up about 85% of the total matter in the universe. Meanwhile, the existence of dark energy helps researchers explain why the universe is expanding — and why that expansion is speeding up.
Extraordinary new scientific instruments are churning out trailblazing data, ready to reshape how scientists view the cosmos.
A prime example is the European Space Agency’s wide-angle Euclid telescope that launched in 2023 to investigate the riddles of dark energy and dark matter.
Euclid this week delivered the first piece of a cosmic map — containing about 100 million stars and galaxies — that will take six years to create.
These stunning 3D observations may help scientists see how dark matter warps light and curves space across galaxies.
Meanwhile, on a mountaintop in northern Chile, the US National Science Foundation and Stanford University researchers are preparing to power up the world’s largest digital camera inside the Vera C. Rubin Observatory.
Unearthed
In the mountains of Uzbekistan, a research team used lasers strapped to a flying robot to uncover two cities buried and lost for centuries.
The anthropologists said they had mapped these forgotten medieval towns for the first time — located at a key crossroad of ancient silk trade routes — using a drone equipped with LiDAR, or light detection and ranging equipment.
When nature reclaims what’s left of once thriving civilizations, scientists are increasingly turning to remote sensing to peer through dense vegetation.
The images revealed two large settlements dotted with watchtowers, fortresses, complex buildings, plazas and pathways that tens of thousands of people may have called home.
Sheilakes
19 Nov 2024 - 04:24 am
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Brentsloms
19 Nov 2024 - 04:01 am
‘I see the world around me in a brand-new way’: Dubai photographer reveals the UAE’s hidden wildlife
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In a country best known for its soaring skyscrapers, modern architecture and sprawling desert, wildlife isn’t always what comes to mind when people think of the United Arab Emirates (UAE). But Dubai-based photographer Anish Karingattil is determined to change that.
Originally from India, Karingattil moved to Dubai 17 years ago and began photographing wildlife shortly after, specializing in macro photography, using extreme close ups. Highlights of his stunning portfolio of images, taken across the seven Emirates, include a scorpion with her babies, an Arabian horned viper hiding in the desert sand, and two black and yellow mud daubers covered in dew drops.
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“Photographers get to tell a story through images,” Karingattil says. “Macro photography allows me to see life and the world around me in a brand-new way.”
Despite its hot climate and harsh desert, the UAE is home to over 1,000 plant and animal species. The waters around the country are home to the largest concentration of Indian Ocean humpbacks dolphin in the world, and the second-largest population of dugongs, after Australia.
With the UAE’s president recently extending the country’s “Year of Sustainability” into 2024, Karingattil uses wildlife photography as a method of capturing the country’s biodiversity and sharing it with others.
While interior design is his full-time job, “herping” is his passion. “Herping is the act of observing, studying, and photographing reptiles and amphibians in their natural habitats,” says Karingattil. “It is a popular hobby among nature enthusiasts and wildlife photographers who are fascinated by the diversity and beauty of these creatures.”
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18 Nov 2024 - 11:23 pm
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Davidsek
18 Nov 2024 - 10:54 pm
Growing outside of Dearborn
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During the day, Yemeni coffeehouses function similar to many neighborhood spots. Patrons host meetings, college students study and others pop in for a quick cup to-go.
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But at night, they serve as de-facto living rooms, especially for young Muslims who don’t go to clubs and bar. From New York to Dallas, especially during the late nights of Ramadan, the crowd overflows into the street and you often have to yell to be heard inside. Some young Muslims even venture to the coffee shops in hopes of finding a life partner.
Nowhere is this coffeehouse culture more pronounced, and celebrated, than in Dearborn, Michigan, a suburb of Detroit and home to one of the largest Arab American communities in the United States.
Downtown Dearborn is peppered with different Yemeni coffee houses, which Howell said helped revitalize the Detroit area after the city became the largest municipality go to bankrupt in 2013. And it’s only growing.
“It’s become sort of contagious,” Howell said. “Several Yemeni entrepreneurs are opening coffee houses of their own, each with its own sort of style and atmosphere.”
The coffee chains have big ambitions beyond Dearborn. Qahwah House hopes to open another 20 to 30 locations in the next year, spanning across 12 states and Canada, Alhasbani said. They are also licensed out, but Alhasbani says he sets a high standard before agreeing to let anyone open a shop.
“We have too many people that come (asking me) they want to open. I have more than 10 different requests a day just to open this kind of business,” he said. “We don’t give anyone license until we make sure the person has the love for the brand and his mind and his heart in the Qahwah House.”
Another authentic Yemeni coffee chain, Haraz, also sees crowds of people throughout the day and night. They opened their first location in New York City last week — less than half a mile away from Qahwah House’s downtown Manhattan shop — and the franchisees plan to grow.
Davidvon
18 Nov 2024 - 09:34 pm
Where did Yemeni coffee shops come from?
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In the Middle East, coffee isn’t a grab-and-go drink used to wake up with, but a social exchange. While coffee beans originated in Ethiopia, the earliest evidence of cultivation appeared in Yemen through trading across the Red Sea.
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The practice followed into the early 20th century and across the world, when the first wave of Middle Eastern immigrants came to Detroit to work in the auto industry or shipping yards, Howell said. Most immigrants were men who migrated alone, so one of the first institutions they created were coffee houses where they would gather to socialize, share news about their home country, and even write letters back home. Many of the initial mosques in the area were originally established in the backs of the coffee houses.
Yemeni men working in shipping on the Great Lakes “would work for months at a time and then have a few weeks off and then work again,” leaving them unable to visit their families back in Yemen, Howell said. “The coffee houses in the Detroit area were a really important institution.”
“Our mission is to bring everyone in one place and share history,” Ibrahim Alhasbani, founder of the first contemporary Yemeni coffee chain Qahwah House, told CNN. “That’s why we serve the coffee in a pot. People come inside the store and they share one pot and they can talk and they share different stories.”
A new chapter for Yemeni coffee
Contemporary chains are designed by a new demographic — the descendants of these immigrants who are bringing Yemeni coffee culture to the American mainstream.
The very first Qahwah Houses in Dearborn were airy and upscale, a familiar setting to patrons of established coffee chains. But they also brought with them Yemeni culture, with coffee beans imported from local farmers, artifacts from the region and the founder’s family tree on the wall.